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27ºNorth founder Hank Cardello lays out his position on the relationship of the food industry, government, media, activists and consumers to the obesity dilemma and what each constituent’s role must be in order for a workable solution to arise. Key conclusions include: the food industry must take ownership of the solution and make its money responsibly; government’s role should be focused on setting overarching guidelines given its poor record of implementing programs; activists are counterproductive in demonizing specific products as “bad” and must cease attacking the capitalist nature of industry; and consumers shall have the duty to eat responsibly. Read Manifesto

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